ALEXA is short term of Address Lookup EXperts Authority. Basically ALEXA belong to Internet Information Providers Industry, now it has become a Standard for Website. Only with the rank quoted for a particular domain, the webpage is being reviewed like ISI Standards for Industries. Based on parameters such as Tags, Categories, Search Engines, Crawler location and Page View, etc the rank of the Domain is Quoted. Each time when someone reviews my blog, the thing they first use is my ALEXA Rank. If you wish to promote your website, try to grab your Widget that shows your rank.
LOL.. I've been using Alexa for so much time, but I never knew what alexa letters comes from (Address Lookup EXperts Authority)
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